A versatile maker wear many hats
Capabilities & Strength
- 9 years of experience focus on user experience design, with comprehensive design capabilities encompassing user research, concept design, interaction, and interface design, Independently led the design of multiple products/modules;
- Extensive experience designing a variety of digital products and platforms, including websites, mobile apps, mini-programs, backend management systems, data visualization platforms, cross-platform software, and in-vehicle infotainment systems, A specialist in web design, I have led the redesign and user experience optimization of over 10 large-scale websites.
- Proficient in a variety of user research methods, both quantitative and qualitative, including tracking data analysis, questionnaire survey, 1v1 interview, focus group, and workshops. Conducted over 100 user interviews and have experience using SPSS, AA,;
- Mastery of prototyping and UI design tools such as Axure, Figma, and Protopie;
- Deep understanding of web and mobile development standards and guidelines, with extensive experience in design delivery and implementation. Strong skills in 3D/animation and basic front-end programming;
- Experienced in designing and maintaining design systems for multiple brands.
- Proven ability to lead and manage design projects and teams, having built an experience design team from scratch.
- Strong cross-cultural collaboration skills, with a proven track record in delivering successful localization design projects.
15 Years Experience in Creative & Design Industry
Experience & Path
2016-2025
Digital Product Design
2024.Aug——until now
Freelance | UX Design Expert
An Independent design expert consultant worked on several short-term design projects.
Projects
- ZhiyiYouYang ™ Oxygen Therapy Services Multiple Side Digital Products design(Health)
- TongChengJiuKu ™ E-commercial digital strategy user research(Retail E-commerce)
2021.Aug——2024.Aug
ARK Design1 | UX Design Expert
Serving as a design expert, I have provided digital product and user experience design solutions for clients such as Volkswagen CARIAD, Honda, and TikTok.
Responsibilities
Design Delivery
Act as an expert in user research, product strategy, concept design, and detailed design.
Project Management
Oversee project quality, coordinate team resources, maintain ongoing client communication, and ensure project delivery.
Training & Sharing
Regularly share project outcomes and industry trend research.
Business Support
Assist the BD team in expanding new business opportunities, including requirements assessment, project scoping, and resource planning.
Clients
Volkswagen Group CARIAD / Audi China / Honda Hynex / H3C / TikTok
Achievements
- Successfully delivered several projects with A-level client satisfaction
- Achieved an A rating in the 2022 Performance Review
2016.Feb——2021.Aug
InterOne | IxD Design Leader
I have led and been involved in various brand digital marketing and platform projects, encompassing creative concept, visual design, and interaction design.
Responsibilities
Design Delivery
Led a team of designers to craft digital platforms and mobile products for clients, including websites, mobile apps, e-commerce platforms, and CRM tools. Continuously provide user experience and usability improvement optimization solutions.
Team Management
Oversee project quality, coordinate team resource allocation, and ensure timely project completion.
Training & Sharing
Regularly share project outcomes and industry trend research.
Business Support
Assist the BD team in expanding new business opportunities, including requirements assessment, project scoping, and resource planning.
Clients
BMW China / MINI / AIIB / vivo / Mercedes Benz / Micheline
Achievements
- Promoted from Interaction Designer to UX Team Lead, building a UX design team from scratch.
- Led the website redesign project that helped BMW China rank among the Top 3 luxury car brands in 3rd-party user satisfaction surveys for 3 consecutive years(2017-2019).
- Self-Innovated a marketing automation system that improved material review efficiency by over 120% for over 600 BMW China dealerships.
2010-2015
Brand Marketing Design
2015.Sep——2016.Feb
Yeelight | Designer
As a designer in a smart hardware startup, I took ownership of brand, marketing, and digital application design
2013.Sep——2015.Sep
InterOne | Screen Designer
Creative concepts and visual design. Clients served: Canon, Rolls-Royce, Bosch Home Appliances, Skoda
2011.Apr——2013.Sep
FCB | Graphic Designer
Design offline marketing materials and packaging. Clients served: Sony, COFCO, Mengniu Group
2010.Jun——2011.Apr
Beijing Huantie Times Museum | Designer
Design art exhibition related communication assets.
¹ARK Design(Shanghai Muchuan Industrial Design Co., Ltd.)was officially acquired by CARIAD SE, a software company under Volkswagen Group, in August 2023.
Well-rounded
Education Background
- Postgraduate Diploma of Product Innovation & Service Design, The University of HongKong.(2021-2023)
- Bachelor of Arts in Advertising, Communication University of China (2006-2010) with a Minor in Digital Media Art (2009-2010)